
About me
Aimee Simeon is a seasoned digital-media expert with ten years of experience working for some of the web's largest publishers, including POPSUGAR, Refinery29, Byrdie, and currently Well+Good, where she serves as Senior Beauty Editor.
Starting her career as an editor specializing in web and social media in the beauty world, Aimee has demonstrated her versatility by mastering all aspects of the content life cycle. She can see an idea through all phases, from brainstorming to writing, editing, execution, and marketing. She's spent years writing, ideating, assigning, and editing digital-first content and as on-camera talent for brands.
From writing long-form content to developing a new editorial POV appearing in (and producing) sponsored ads or working with cross-functional teams to bring stories to life, Aimee has a deep, 360 understanding of how to talk beauty to the internet. Her expertise has earned her the status of a trusted voice in this space.
Aimee has a gift with written and verbal words and embodies what it means to be truly multi-hyphenated in an ever-changing, fast-paced digital media world. She's appeared in sponsored ads for brands like Macy's, Adidas, Ulta Beauty, and more. She's also appeared as an expert commentator on KTLA, Dr. Oz, Good Day DC, and E! Networks.
Most recently, Aimee has added the role of mom to her repertoire, the most important job she's ever had. The transformative experience of growing and birthing life has widened her areas of passion, and she hopes to continue having unique conversations about beauty, womanhood, and motherhood in this new phase of life.
Expertise
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Copywriting, editing, storytelling (both short and long-form)
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Multi-platform digital media
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On-camera hosting and interviewing
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Managing and mentoring junior writers and staff
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SEO content optimization
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Editorial strategy and ideation
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Branded editorial copy and content production
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Editorial and branded newsletter and email copywriting and editing
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Social strategy and copywriting
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Brand strategy